The Globalization Of Poverty And The New World Order Essay

Name of Book: The Globalization of Poverty and the New World Order Name of Author: Michel Chossudovsky Rating: 2.5/5 Summary: The Globalization of Poverty and the New World Order is written by Michel Chossudovsky. This book is his second new edition where the author focus on a New World Order which grow human poverty and the destruction of the environment social also apartheid, encourages ethnic strife, and undermines the rights of women are seen many part of the world. As a result he became a successful writer giving views about a globalization of poverty. He has added ten new chapters in this second edition. The author reviews the causes and consequences of famine in the Third World and the dramatic meltdown of financial markets as well as the demise of state social programs. This book was published by Global Researchers Publishers and published in 2003. This book contains 376 pages and price is USA $27.95 and Canada $34.95. Michel Chossudovsky (born 1946) is a Canadian economist and founder of the Centre for Research on Globalisation (CRG). He is son of Russian Jewish à ©migrà ©, Evgeny Chossudovsky and Irish protestant Rachel Sullivan. Chossudovsky is a professor economic at the Ottawa University. He also worked as a director in the Centre for Research on Globalization (CRG). He has contribution to the EncyclopaediaShow MoreRelatedSummary Of The Globalization Of Poverty And The New World Order1377 Words   |  6 Pages The Globalization of Poverty Page 1 of 9 and the New World Order: Book Review The Globalization of Poverty and The New World Order by Michel Chossudovsky Sydney Pothakos St. #: 8666099 November 8th 2016 Professor Ivaylo Grouev POL1102 The Globalization of Poverty Page 2 of 9 and the New World Order: Book Review Globalization is a vicious cycle that chases itself exponentially as time progresses. Distinguishing between whether or not globalization is a beneficial phenomenon or a destructiveRead MoreGlobalization Is Not A New Concept1414 Words   |  6 Pagesthe world’s society. Why the countries are dependent on one another? Can’t they survive isolated from the rest of the world? The answer is laid upon the term Globalization. The globalization is not a new concept; it even existed even thousands of years ago. However, it became much popular in the nineteenth century most prevalently after the world war when the economies around the world tend to grow and develop outside its geographical region. The technological progress increased the production of computersRead MoreGlobalization and Poverty1498 Words   |  6 PagesGlobalization and Poverty Introduction In this essay, I am going to investigate the globalization and poverty in the world. Meanwhile, its impact on global marketing activities will also be addressed. It is an interesting topic to study, as you will know the reason behind by the following quotes: ‘Over the past 20 years, the number of people living on less than $1 a day has fallen by 200 million, after rising steadily for 200 years’ (James Wolfenson, president of World BankRead MoreImpact Of Globalization On The Social Consciousness Of The Late 20th Century Essay1667 Words   |  7 PagesIntroduction Globalization is a term that profoundly characterized the social consciousness of the late 20th century, and still continues to shape 21st century social discourse. But what exactly does globalization imply? Unfortunately, despite being referred to almost incessantly, the true meaning of globalization is often obscure (Reich, 1998). However, according to Griswold (2000), the term globalization simply refers to the liberalization of international trade that effectively promotes the integrationRead MoreInternationalization: The Suitable Replacement for Globalization1062 Words   |  5 Pagesw is the economical and commercial exchange between nations. Today, around one-third of trade occurs internationally. For example, online retailer Amazon has an annual revenue greater than the Gross Domestic Product of half of every nation in the world (McIntyre). Meanwhile, gross U.S. assets held by foreigners toward the end of 2006 amounted to $16.3 trillion. The world’s gross average outp ut is reaching astonishing heights. As corporations and businesses continues trade and commerce, a problemRead MoreGlobalization And The Global System1343 Words   |  6 PagesGlobalization one of the most controversial and widely recognized term, and is biggest threat to liberty in the 21st century. The consolidation of power and wealth into the hands of a few has absolutely no benefit, except of course to the power hungry CEO s of transnational’s looking to suck the life out of every nation they can exploit. Despite the propaganda from the global elite it s done nothing but destroy the middle class in United States and any other industrialized nation. It will eliminateRead MoreGlobalization, Glt1, Task 1 Essays818 Words   |  4 PagesGlobalization Western Governors University Globalization refers to the development of an integrated world economy, exchange of cultural views, thoughts, and products (Wikipedia, 2013). Pologeorgis (2012) states that, essentially globalization began with the exploration and settlement of new lands. Communication and transportation advances have aided in this process. Two non-Western countries that have been impacted by globalization are India and China. India opened itsRead MoreThe Effects of Globalization1678 Words   |  7 PagesEffects of Globalization Globalization involves shrinking or reduction of the world as well as an increased consciousness in regards to the world as a whole. Globalization is a term which is used in the description of changes in societies and the economy of the world which results in a dramatic increase in investment, cross border trade s well as cultural exchange. Globalization is dominated by nation states, economies of national and the cultural identities of nations. Globalization creates anRead MoreDoes Globlization More Harm Than Good?1117 Words   |  5 PagesWith the conception of globalization which is just appear and far-reaching all over the world like that, there has not even been the time to think over on the matter; is globalization good or bad for the world? It has been operating more on the terms of – it approach, and it dominated. To understand a concept such as that, the explanation of globalization is essential. Thus, the definition is in order. Globalization is the name for the process of expanding the connectivity and interdependence ofRead MoreGlobalization : A Global Economy Essay1521 Words   |  7 PagesGlobalization is the process in which we as humanity are coming together to form a global economy around all sorts of different infrastructures. â€Å"The globalization process implies the incorporation of national economies, cultures, political systems and various identities of capitalist system which require the removal of all hurdles to cross-national interaction and exchange often created earlier by protectionist states† (Aamir, 1). Globalization is the greatest thing to happen to us as humans, we

Abnormal Psychology and Culture-Bound Syndromes - 1690 Words

Abnormal Psychology and Culture-Bound Syndromes As many of us know, there are unlimited differences in cultures around the world from religion to the way we communicate with one another. What many of us may not know, however, is that there are actually specific psychological disorders found only in certain areas of the world. There are several well known culture-bound disorders as well as variances in disorders and on theoretical reasons behind the disorders themselves that will be discussed throughout. To be clear, not all of the strange things people do all over the world are disorders nor are culture-bound syndromes limited to any one region. Anorexia/bulimia nervosa, for example, is a disorder found in the west but not in†¦show more content†¦These types of things are so specific that they are almost incomprehensible to those not brought up with them. Another factor of a culture-bound syndrome is how the culture will react to it (Matsumoto, 1994). In susto a person suffers from depression thought to be caused f rom â€Å"soul loss† (Matsumoto, 1994). When this happens to a person, a native healer will carry out sacrifices to the earth in attempts to get the soul back (Matsumoto, 1994). This could easily be a subconscious way to involve one’s self with his community or get some attention or any number of things. All of these reasons are why it is important to have a good grasp on the culture of where a person is coming from. Since the DSM-IV has been updated to include about 25 culture-bound syndromes, there has also been added an â€Å"Outline for Cultural Formation† (Smith Smith, 1997). This outline is to help get a solid feel of a person’s cultural background. The five categories are â€Å"1) Cultural identity of the individual. 2) Cultural explanation of the individual’s illness. 3) Cultural factors related to psychosocial environment and levels of functioning. 4) Cultural elements of the relationship between the individual and the clinician . 5) Overall cultural assessment for diagnosis and care. (Smith Smith,1997)† The DSM-IV added culture-bound syndromes it thought were common enough to see in America (Smith Show MoreRelatedPsychopathy and Culture: Culture-Bound Syndrome989 Words   |  4 Pagesand Culture Culture-bound syndrome is the amalgamation of some somatic symptoms i.e. body pain or disturbed function of any organ and psychiatric symptoms such as alterations of the experiences and behaviors which are considered to be perceptible diseases in the specific culture. A list of most common culture-bound syndrome is included in the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) and some of them are discussed below. Brain Fag: Brain Fag is classified as a culture-boundRead MoreCultural Bound Syndromes ( Cbs )1301 Words   |  6 PagesThe subject of cultural-bound syndromes (CBS) is one of the most interesting of the study of medical anthropology and psychology. The term is used to refer to particular conditions or symptom complexes, cognitive, behavioral or affective, which are apparently unique to specific cultures (Balhara, 2011). These culture-related specific conditions may occur due to a particular set of environmental conditions combined with distinctive cultural practices within the limited area of occurrence, for thatRead MoreThe Impact Of Culture On Mental Health Essay1673 Words   |  7 PagesTHE IMPACT OF CULTURE ON MENTAL HEALTH AND HOW THIS CAN AFFECT THE RELATIONSHIP BETWEN THE HEALTH CARE PROVIDER AND THE CLIENT Introduction The importance of a cross-cultural understanding in Psychology is imperative to successful care and assistance of mental health. Understanding and acknowledging the complexities of different cultures is the beginning of a more informed approach to mental health. Cultural factors and questions play a fundamental role, however, simply acknowledging culturalRead MoreAbnormal Psychology. Classification and Assessment of Abnormal Behavior20707 Words   |  83 Pages3 CHAPTER Classification and Assessment of Abnormal Behavior CHAPTER OUTLINE HOW ARE ABNORMAL BEHAVIOR PATTERNS METHODS OF ASSESSMENT 80–99 CLASSIFIED? 70–77 The Clinical Interview The DSM and Models of Abnormal Behavior Computerized Interviews Psychological Tests STANDARDS OF ASSESSMENT 77–80 Neuropsychological Assessment Reliability Behavioral Assessment Validity Cognitive Assessment Physiological Measurement SOCIOCULTURAL AND ETHNIC FACTORS IN ASSESSMENT 99–100 SUMMING UP 100–101 TRead MorePsyc 430 Abnormal Psychology and Major Depressive Disorder2934 Words   |  12 PagesPSYC 430 Research Paper Abnormal Psychology and Major Depressive Disorder Abnormal Psychology and Major Depressive Disorder Student’s Name Liberty University Abstract This research paper will examine the concepts of psychopathology, or abnormal psychology and how it deals with a various set of symptoms or behaviors that manifested by functional impairments in a person’s life. Psychological disorders (e.g. MajorRead MoreWhat is normal about abnormality?1905 Words   |  8 Pages Abnormal and Clinical Psychology â€Å"What is normal about abnormality?† This essay will explain why it is difficult to define, classify and diagnose normal and abnormal behaviour. It will evaluate abnormality through cultural issues and diagnostic techniques and strive to, illustrate the possible causes of mental disorders. Abnormal and normal behaviour is not easily defined. What is abnormal? It is to deviate from the norm. What is normal? Normality is dependent on religious beliefs, developmentalRead MoreIs Celebrity Worship a Bad Thing?1848 Words   |  8 PagesIs Celebrity Worship Syndrome A Bad Thing? I have a friend who is an affectionate fan of Super Junior, the famous South Korean boys group. She can confidently list out the birthdates, height, weight and other details/information of all the thirteen members in the group. She is proud as a Super Junior’s devotee. However, she contemplated and replied me with an awkward smile when I asked her about her parents’ birthdates. As ironic as it seems, but this may happen on you too! You could possibly nameRead MorePhysiological Psychology : The Effects Of Heredity On Disordered Eating Behaviors2214 Words   |  9 Pages Physiological Psychology: The Effects of Heredity on Disordered Eating Behaviors Ashley Hannan Liberty University Abstract This paper investigates five scholarly articles which researched and reported upon the correlation of heredity and genetics factors upon disordered eating behaviors in individuals. Some of the articles argue that genetics and physiology play a more important role in the formation of disordered eating behaviors, while others assert that nurture and environment haveRead MoreThe Benefits of ADHD Medication2604 Words   |  10 Pagestraits of adolescent’s students, but are defined as symptoms for anxiety disorders such as Tourette’s syndrome (TICS) and Attention- Deficit Hyperactivity Disorder (ADHD). These anxiety disorders show a disproportion rates in both sexes; males are diagnosed at higher rates of ADHD; while females are diagnosed at higher rates for TICS. Research conducted by the Journal of Consulting and Clinical Psychology states this approach would result in over diagnosis of ADHD. Because boys represent the prototypicalRead MoreOvercoming Anorexia Nervosa2103 Words   |  9 Pagesand the denial built into an incredible sense of accomplishment. (p. 240) There are many theories surrounding eating disorders. Are they biological, are they more prevalent in western or industrialized societies, do they affect people in different cultures or ethnic groups? One thing is for sure eating disorders do not discriminate. Even the most public of figures battle the struggle of a glamorous portrayal to be thin only to be faced with a life long struggle both physically and emotionally. This

Trends in Modern Day Congress

Question: Discuss about the Trends in Modern Day Congress. Answer: The plebiscite is derived from the Latin word plebiscita which means a kind of direct vote in which a whole voting public is raised to either recognize or rebuff a meticulous proposal. This is a sort of straight democracy. The politics that rise from plebiscite are termed as plebiscitary politics. In this, the campaigning and governing play a vital role. Campaigning is a kind of a fixture in which you have either a winner or a loser, while governing is a development which requires one to be competent enough to make coalitions. In the modern Congress, both of them go hand in hand (Aldrich 2009). The new forms of organized influences include the various new forms of technologies that have stretched their wings almost everywhere and play a key position in the modern Congress (Vergeer 2015). Not only these, but the changing membership and the party control are vital in the sustenance of the modern Congress. References: Aldrich, John H. 2009. "A Review Of Party Influence In Congress".Congress The Presidency36 (2): 203-205. Vergeer, Maurice. 2015. "Twitter And Political Campaigning".Sociology Compass9 (9): 745-760.

Twelfth Night, What Was Shakespeare Thinking Essay Example For Students

Twelfth Night, What Was Shakespeare Thinking Essay One of the more interesting passages in Twelfth Night occurs when Malvolio reads the letter that is supposedly from Olivia. It shows what a man is willing to put himself through to impress a woman. When a man is faced with the possibility of having a relationship with a desirable woman all thought and reason is meaningless. Malvolio is a prime example, wearing yellow stockings cross-gartered, treating an associate with complete disrespect, and acting almost insanely cheerful when in Olivia’s presence. The letter was written in a manner that makes it easy for Malvolio to ignore the obvious fact that Olivia doesn’t like him, and believe all that is written. In writing the letter Toby, Fabian and Andrew were sure to play on all of Malvolio’s emotions; instead of trying to fool Malvolio; they let Malvolio fool himself. The letter was written, in Malvolio’s mind, as if it was written to him. That was the intent of the three fools, but Malvolio exaggerated every sentence with his own inflated ego. As he reads on, his head fills with more crazy ideas and he lends himself better to be fooled. We will write a custom essay on Twelfth Night, What Was Shakespeare Thinking specifically for you for only $16.38 $13.9/page Order now Anything could have been written at the end of the letter and it is certain that Malvolio would, in his mind, alter it to make it refer to himself. It is easy to tell what Malvolio is feeling while he reads the fraudulent letter; some parts affect him in a greater, more obvious way than others. The phrase, â€Å"Some are born great, some achieve greatness, and some have greatness thrust upon them;† has the greatest impact on Malvolio. When he reads this he begins to believe that it is plausible for a woman as great as Olivia to have taken a liking for a man of far lesser status, of which he is. Malvolio has always believed that he was great, and that he was worthy of Olivia’s love, yet he never thought that Olivia shared this belief. This particular quote gives Malvolio the inspiration that he needs to make an attempt to win Olivia’s heart. It seems very unlikely that three people of mediocre intelligence, at best, could write such a masterfully deceptive letter. It would have taken hours to come up with all of the slight implications that were used to send Malvolio into an egotistical overload, it isn’t likely that they could have done this in such a short period of time. When the play is looked at as a whole it may seem like a minor detail, but Shakespeare used it to add effect. Much like Toby, Fabian and Andrew’s letter, Shakespeare used the perfect words and phrases in the â€Å"Letter Scene† to create certain emotions within the reader. Although implausible when looked at in depth, the letter is one of the more important parts of the play. The â€Å"Letter Scene† fits perfectly in with the main theme of the play, disguises. When Toby, Fabian and Andrew write a letter signing it with Olivia’s name, they are in a way disguising themselves. At first thought disguises are masks or costumes that one might use to cover one’s true identity, but that is merely one instance which disguise is used. By signing Olivia’s name to their letter, the three fools are masking their thoughts with Olivia’s name. They are pretending that how they want Malvolio to think that Olivia feels about him is how Olivia actually feels about him. In a less apparent way, Malvolio disguises himself to be what he has been told that Olivia wants. Malvolio covers his true thoughts and preferences to make himself appear more desirable to Olivia. .u46e8659a71503b9234961d2615cf12a9 , .u46e8659a71503b9234961d2615cf12a9 .postImageUrl , .u46e8659a71503b9234961d2615cf12a9 .centered-text-area { min-height: 80px; position: relative; } .u46e8659a71503b9234961d2615cf12a9 , .u46e8659a71503b9234961d2615cf12a9:hover , .u46e8659a71503b9234961d2615cf12a9:visited , .u46e8659a71503b9234961d2615cf12a9:active { border:0!important; } .u46e8659a71503b9234961d2615cf12a9 .clearfix:after { content: ""; display: table; clear: both; } .u46e8659a71503b9234961d2615cf12a9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u46e8659a71503b9234961d2615cf12a9:active , .u46e8659a71503b9234961d2615cf12a9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u46e8659a71503b9234961d2615cf12a9 .centered-text-area { width: 100%; position: relative ; } .u46e8659a71503b9234961d2615cf12a9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u46e8659a71503b9234961d2615cf12a9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u46e8659a71503b9234961d2615cf12a9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u46e8659a71503b9234961d2615cf12a9:hover .ctaButton { background-color: #34495E!important; } .u46e8659a71503b9234961d2615cf12a9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u46e8659a71503b9234961d2615cf12a9 .u46e8659a71503b9234961d2615cf12a9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u46e8659a71503b9234961d2615cf12a9:after { content: ""; display: block; clear: both; } READ: Compare how the opening scene of Romeo and Juliet is portrayed in Luhrmanns 1997 film and Zefferelis 1968 version, which version is more successful? EssayIn doing so, he actually makes himself appear repulsively annoying to her. Malvolio’s inability to show his true feelings to Olivia without hiding behind the mask that Toby, Fabian and Andrew created shows that he is not only insecure, but also very gullible. Malvolio had feelings for Olivia before he ever received the letter, which is why he fell for the three fools’ trickery so easily. Malvolio let his unrealistic hidden desires get the best of him, if he had been thinking straight he wouldn’t have made such a fool of himself. The â€Å"Letter scene† was used to prove several different points, all of which fit into the larger scheme of the play. Malvolio’s overconfidence and self-infatuation make him more vulnerable to be tricked than many of the other characters; it is difficult to think realistically about a situation if you are unable to think realistically about your own greatness. Malvolio should have realized that if he were truly as great as he thought that he was, Olivia wouldn’t have requested that he make so many changes. He should have been clued into the fraudulence of the letter when changes were first suggested to him. Malvolio is a typical male; when he is told that a desirable woman likes him, he forgets about everything else and begins to think unrealistically. No one wants to think that something good happening to him isn’t real, but lying to yourself will only bring about more trouble. No one should ever disguise himself to make someone else happy, nor should they to make some one else look foolish.

Tivo 2002 Essay Example

Tivo 2002 Essay nbsp; CONTENTS 1. Point of View 2. Marketing Objectives and Relevant Case Facts 3. Problem/Opportunity Statement 4. Alternative Courses of Action 5. Evaluation of Alternatives 6. Decision 7. Implementation Plan 8. Contingency Plan / Risk Analysis 1. POINT OF VIEW Taking the marketing manager perspective the main issue is centered on the department’s inability to classify the recently collected customer experience data to clearly explain consumer behavior; more specifically, purchasing behavior. The department is unable to connect customer experience to consumer behavior, and customer behavior into sales. In addition, the current product message is not reaching customers adequately. 2. MARKETING OBJECTIVES AND RELEVANT CASE FACTS (RENIER) The current situation can be analyzed using the relavant finance and marketing facts. The finance facts are: †¢ Steady, but less than expected sales; †¢ Steady market growth at approx. 20% per quarter; †¢ Heavy marketing investments lead to significant net losses; †¢ Gross margins turned positive for first time in last half year. We will write a custom essay sample on Tivo 2002 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tivo 2002 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tivo 2002 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The marketing facts are: †¢ Market research yielding customer experience; customer satisfaction and equipment usability; †¢ Two customer segments identified; †¢ Marketing department has decided more emphasis should be put into the message of convenience; †¢ Marketing research has focused on current client base, without investigating consumer behavior of other consumers. Marketing objectives Focusing on these facts the marketing objectives should be to increase understanding of consumer behavior. Key areas of focus for the marketing department will be to identify the reasons for the purchase, the purchase drivers and their sources. At this point, the cultural, social and individual forces, specifically motivation and perception, and the psychological processes need to be determined. Finally, the buying process needs to be examined. The increased understanding of the consumer behavior should lead to opportunities to improve the product message and thus influence consumer behavior more effectively. In summary, the plan is to understand our current customer’s behavior to understand buying patterns. Then, adjust our processes and message as needed. And, develop a plan to stimulate identified drivers through the product message. 3. PROBLEM/OPPORTUNITY STATEMENT The main problem TiVo faced was not achieving the desired sales level, leading to significant financial losses. In order to better address this issue the company’s approach was to prepare a series of surveys with its current clients in order to better understand their level of satisfaction with the product, reason to buy, most important product features, and demographics. These surveys revealed a very high general customer satisfaction, but gave limited insight in the consumer behavior in the buying process. The problem statement for this situation is therefore: In order to answer the problem statement presented above and to set up an effective action plan to increase sales, TiVo has to overcome three critical obstacles: 1. The company needs to shift focus from understanding current clients to understanding consumers in general (that is: potential clients). This implies a shift in marketing research focus. 2. The company needs to find a way to stimulate recognition of a problem in watching television. This implies focus on the first step of the buying process. 3. The company needs to leverage the satisfaction of current clients. This implies using the social factor of family influence in consumer behavior. 1. Shift marketing research focus TiVo’s market research efforts were put on understanding current clients while it was not clear the total number of still available clients in the market as well as other important factors regarding buying behavior were not being considered. We cannot assume that everyone with a TV enjoys it as much as current clients do and feel the necessity to record their TV shows. The focus in current clients’ behavior and the lack of information about the rest of the market considering client’s cultural, social and personal factors does not allow us to clearly see the potential for this product and more effort must be put on that rather than simple sales effort. Furthermore, it should be noticed that the results of the marketing research carried out by TiVo could be influenced by a set of other biases: non-response bias; web users bias; reward bias; questionnaire length bias and formulation-bias (the bi-annual survey asks directly about â€Å"satisfaction†, which makes respondents typically score high). 2. Influence problem recognition From these learnings we can see that there was an important element in promoting the product which is referral and trial. This demonstrates that many clients would only recognize a need once they were shown the benefits of using TiVo. . Leverage satisfaction as a social factor Basically, new clients relied a lot on current clients before making a decision (70. 1% knew someone who had the product) and more than half of the clients who bought it either read an article, tried the product in a store or had a reference (data from exhibit 3). We also realize from surveys that people who had Tivo were heavy TV users since from case exhibit 7 more than seventy percent of the clients affirm that their lives were better with Tivo and before acquisition TV schedules would affect their personal schedules not to miss their favorite shows. As so many people were socially influenced by friends and family to buy TiVo, the company should find a way to further leverage the very high customer satisfaction to increase sales. 4. ALTERNATIVE COURSES OF ACTION TiVO can take action in each of the 4 P’s of marketing trying to stimulate sales. In this chapter these courses of action are set out, the following chapter will evaluate all of the actions proposed in order to arrive at a recommended approach. Action 0 Prior to exploring the opportunities for changes to Product, Price, Placement and Promotion, we need to point out the opportunity TiVo has to change nothing. Although the financial situation of the company is not promising, gross margin has recently turned positive and the number of new subscriptions is increasing each quarter. Product Customizing TV consumption has proven to be a market opportunity. TiVo’s reputation among their customers leads to conclude that this is an appreciated product, with high rates on consumers’ satisfaction in relation to the service provided. However, since 1999, the year when TiVo was created, the trend on TV consumption, with the invasion of the Internet as an entertainment provider has drastically changed the picture. As competitors withdraw providing the service to the market, this leads to the assumption that DVR innovation is not being properly transmitted to consumers. This situation leads to the following potential actions in the area of product changes: †¢ Explore completely different platforms, combining Internet and TV; †¢ Add features to the device in order to further improve the customer experience. Price Pricing is well defined taking into account TiVo out sources via Direct TV the customer’s acquisition costs being the latter financially responsible. Difference in prices, whether the service is provided through TiVo alone, or through Direct TV customers brings options to customers and we consider it a positive fact. The case does not provide much detail on the pricing strategy of the company and does not offer clues that lead to the idea that the product is priced wrongly. The company might benefit from offering discounts to increase sales. Potential actions in the area of price are: †¢ Investigate the price-elasticity of the service in order to see if prices could be increased; †¢ Offer cheap or free trials to trigger new consumers to try the product; †¢ Offer discounts to customers that are effective in referencing the product to others (buzzing). Placement TiVo is currently using Best Buy as the exclusive retailer. Coverage of Best Buy can be read as a huge success, with more than 1. 400 stores in the US, plus its subsidiaries such as â€Å"Geek Squad†. Furthermore, the placement in cooperation with the cable providers should bring in additional revenues. Potential changes to this strategy are: †¢ Widen the scope to other retailers not so technologically oriented. This could open a new segment for final purchasers acquiring TiVo at stores (Sears, Macys); †¢ Build more partnerships and joint ventures with cable companies; †¢ Build partnerships with TV hardware companies to sell the TiVo with the TV; †¢ Sell the Company to cable or satellite TV suppliers. Promotion The detailed surveys carried out by TiVo’s marketing team do not provide a onvincing reason for the lower than expected sales. The high rate of buyers that have had recommendations from friends and that have seen demos of the product seem to indicate that TiVo needs to convey the message of how TiVo can change the customer’s life (â€Å"problem recognition†) more effectively. New marketing campaigns and promotions could be driven to either swap to other targets (other than young men or busy families) or stimulate the existing ones by further exploring the â€Å"deep emotional response† TiVo can be proud of obtaining from its final customers. Potential promotion actions are: †¢ Carry out consumer surveys in the mainstream market, not only targeting current customers; †¢ Target the mainstream market without first carrying out more marketing research in this segment; †¢ Strengthen the problem recognition-message in all marketing campaigns; †¢ Incentivize current customers to carry out more Word of Mouth marketing to friends and family. 5. EVALUATION OF ALTERNATIVES The potential actions set out above will need to bring TiVo the required sales increase in order to become profitable in the long run. Furthermore, all the company should urgently improve its short term financial position. Interest income has stopped and interest expenses are skyrocketing, indicating increasing debt and lack of cash. Sales Marketing account for 60% of the overall expenses over the last year. These expenses result in a significant net loss for the company. The actions taken should therefore be beneficial for both short term and long term financial performance. Other criteria to be considered when evaluating the alternatives are the ease of implementation and the risk level associated with the action. The criteria defined for evaluation are: 1. Cost of implementation (short term) 2. Ease of implementation 3. Market size share impact 4. Profitability/margin impact (long term) 5. Risk level â€Å"Table 1 Evaluation of alternatives† gives the detailed evaluation on these alternatives based on these criteria. Obviously, changes to the product will be time consuming, expensive and carry a high risk. Pricing and discount alternatives are attractive due to relatively low risk and good options to leverage the high customer satisfaction in both trials and buzz-marketing. Placement changes will involve high levels of negotiation and might involve legal issues as Best Buy is currently the exclusive retailer and existing partnerships with cable companies might have exclusivity-clauses. For all promotion changes considered in the table the amount of funds available for marketing is considered fixed. Naturally, sales will increase further if more funds are made available. However, marketing ROI appears to be low in the short term, considering the enormous amounts of money spent on marketing in the past years. Tuning the marketing message appears to be most promising. Table 1 Evaluation of alternatives [pic] 6. DECISION After analyzing the survey results, consumer behavior and evaluating the potential actions, we propose the marketing team the following strategies, combining the promising actions defined in the previous chapter: 1. Redefine campaign message (Corresponds to action nr. 12 in table above) The company has to redesign the marketing campaign to increase the sales level very fast in order to solve the cash problem it has. We believe the best way of doing this is to have a clear tailored message focused on problem recognition, thus influencing the buying process. The message should be tailored for specific audiences (e. g. single women; families with teenagers, etc. ), as the benefits of the product are specific to segments. Changing the message to make the positive impact of TiVo on the life of customers clearer is a low risk, low cost strategy that could have very high sales impact. 2. Incentivize Word of Mouth (Corresponds to action nr. 13) By the surveys it is known that the subscribers are mostly single men and families and also that the majority of the people that buys TiVo do it after a recommendation, so it can be inferred that the product is selling as a consequence of a mouth to mouth campaign. We recommend launching a marketing campaign to our customers incentivizing them to bring new clients to the company. We recommend sending all customers online information, and printed catalogues annou ncing that for each new subscriber they refer they will get determined prizes; some of them will be for children in order to get all the family members involved. . Offer Trials (Corresponds to action nr. 4) Another important factor to use in the new campaign will be to show real cases of customers? satisfaction. As the surveys showed, the clients who have the product are in majority very happy with it so this feeling has to be transmitted to the possible customers in order to transform them into clients. A good way to convince potential clients about the benefits of TiVo is to offer them cheap or free product trials (price to be determined based on project costs) for a limited period (e. g. 14 days). 4. Survey whole market (corresponds to action nr. 0) The company will need to improve understanding of the needs of the whole market. All the surveys the company has done until now have been only to its clients, not to the non-clients. We believe it is essential to make surveys to the w hole market to understand why people are not buying the product. Because of lack of awareness about the product? s benefits, too high price, sale points, among others. 7. IMPLEMENTATION PLAN The actions defined above should all be started as soon as possible, but will have different time paths, as shown in Figure 1. 1. Redefine campaign message The potential customers are all TV-owners who wish to gain more control over their agendas or that want to â€Å"capture† the TV-moment or â€Å"re-watch† scenes from the main program to commercials. In order to achieve this campaigns should focus on â€Å"showing the end game†: interview or show ads of real people with real experiences; connecting with the rest of TV watchers (potential customers) who were either looking the same experience or triggered an interest to get the same experience. The message changes from â€Å"buy it because we believe is good† to â€Å"buy it because we have proof from real consumers just like you! The redesign of the marketing campaigns will take approximately 4 months, so that the new message can be launched long before the Christmas shopping season. 2. Incentivize Word of Mouth Word of Mouth (WoM) is one of the most powerful marketing tools that should give result that can alter the current situation. TiVo needs to give incentives (e. g. free month of use or presents) to customers who persuade others to try or buy the product. This program should be run for a number of months and then be evaluated. [pic] Figure 1 Implementation plan 3. Offer trials In order to show how confident TiVo is about the product and to give our customers a chance to â€Å"check-out† the product, the company should offer customers a â€Å"pay after 14 days† policy. The customer can try the product for free for 14 days and if they want to keep it, they pay for the product in full; otherwise they have to return the product â€Å"in the same condition† as they have purchased it. This will allow many more customers’ attention and interest about the product which we believe will lead to increase in sales. This campaign can be launched within months and evaluated while running the campaign. Risk of the campaign will be the cost of returned devices that will have to be sold at a discount. 4. Survey whole market Although TiVo did survey consumers (which provided valuable information if we wanted to implement our current product), TiVo’s purpose is to attract potential customers and it’s important to know the current trend and what the mainstream markets are. Most of the customers have answered positively about the product once they’ve purchased it. It is a matter of letting the product be known Knowing about the mainstream market and preferences of ustomers in these markets will enable the company to better understanding of the market and how to promote it to be attractive. The survey results will help redesigning the campaign, as defined in the first action. 8. CONTINGENCY PLAN / RISK ANALYSIS Risk profile of the actions explored above is very low. In the first place costs will be low in relation to the Marketing Sales budget. Secondly the brand ima ge is not likely to suffer from the â€Å"customer friendly† actions. In case the change of marketing message would work counter-productive, it would be easy to shift to the current message again. Sales forecasts will need to be adjusted in both scenarios. Key risk for the company seems to be to run out of cash required for marketing in the short term. As gross margin recently turned positive, the contingency plan in this case would be to cut marketing costs and focus on Word of Mouth, while at the same time trying to attract more capital. [pic][pic][pic] What actions should TiVo take in order to convince the public to buy its product, in that way increasing sales in order to become profitable?

Free Essays on Athletes and Wealth Management

Athletes and Financial Investment Firms The Growing Concern for Long-term Financial Stability I. Introduction The goal for a large majority of individuals in today’s society is to achieve maximum financial stability in the shortest period of time possible. However, most do not achieve this goal as expeditiously as they once had hoped. It is for this reason that a majority of individuals view their success in relation to what one obtains in the form of both material goods and financial acquisitions. Does the acquisition of material goods or financial gains insure financial stability? Is there peace of mind for an individual once these goals of procurement are achieved? Is there anyway to insure financial peace of mind? The simple answer would be to become a professional athlete, to win the lottery, or marry into Bill Gate’s family. However, these are all long shots for a majority of the world. But even these do not guarantee long-term financial stability. That is why it is becoming increasingly important to possess a high level of competency in the area of wealth manage ment. What exactly is wealth management? Wealth management is the proficient administration of one’s total assets through financial planning and accurately allocating wealth to achieve a financial goal. Financial planning integrates the execution of various financial services, which promote growth, and stability of an investor’s wealth. Planning is differentiated according to the specific needs and focus of individuals. A high-net-worth individual would bear distinct goals that differentiate from that of a small-time investor. Albeit that these investors may have unique objectives, the necessity for a competent provider of such financial services is evident. The world of finance is unpredictable and continuously shifting. Investors find themselves overwhelmed by intimidation caused by the perception that investment firms are bottom-line or... Free Essays on Athletes and Wealth Management Free Essays on Athletes and Wealth Management Athletes and Financial Investment Firms The Growing Concern for Long-term Financial Stability I. Introduction The goal for a large majority of individuals in today’s society is to achieve maximum financial stability in the shortest period of time possible. However, most do not achieve this goal as expeditiously as they once had hoped. It is for this reason that a majority of individuals view their success in relation to what one obtains in the form of both material goods and financial acquisitions. Does the acquisition of material goods or financial gains insure financial stability? Is there peace of mind for an individual once these goals of procurement are achieved? Is there anyway to insure financial peace of mind? The simple answer would be to become a professional athlete, to win the lottery, or marry into Bill Gate’s family. However, these are all long shots for a majority of the world. But even these do not guarantee long-term financial stability. That is why it is becoming increasingly important to possess a high level of competency in the area of wealth manage ment. What exactly is wealth management? Wealth management is the proficient administration of one’s total assets through financial planning and accurately allocating wealth to achieve a financial goal. Financial planning integrates the execution of various financial services, which promote growth, and stability of an investor’s wealth. Planning is differentiated according to the specific needs and focus of individuals. A high-net-worth individual would bear distinct goals that differentiate from that of a small-time investor. Albeit that these investors may have unique objectives, the necessity for a competent provider of such financial services is evident. The world of finance is unpredictable and continuously shifting. Investors find themselves overwhelmed by intimidation caused by the perception that investment firms are bottom-line or...

GULF AIR Essay Example | Topics and Well Written Essays - 4000 words

GULF AIR - Essay Example Finance was never a problem-getting aircraft delivered was a much bigger problem. There were basically two countries manufacturing passenger aircraft-the U.S.A. and the U.K. Britain was anxious to sell as many aircraft as they could while they still had a say in international matters. But there was an internal clamour to set up their own airline first, for British. The Americans had no problems of that sort. It was just that they were overbooked. The primary aim was to get an airline going while competing with Saudi Arabia and Egypt, mainly for Arab traffic. Primary strategy was to make use of our Eastern location to fly Eastwards-India, Singapore, Australia. Operating an airline is all about making money-whether for the company or the country. â€Å"We had to stay focussed on international operations and administrative manpower also increased. Growth is reflected in more aircraft and crew, more routes, more alliances and exchanges and so on. We have grown considerably, if I may say so†, he adds. On speaking about the importance and role of internationalisation in their company’s strategy he finds the question, odd. â€Å"Because right from the outset, we were an international carrier, with services to nearly 40 countries worldwide, as a legacy from BOAC†, he explains. This has to be balanced with the fact that they were pan-Arab too, with a predilection towards looking inwards. â€Å"We are a very small country and one jump takes you overseas. First, we had to shake off our Arab insular thought processes. Our clientele is more than 85% foreigners. Our Cockpit Crew is also crowded with foreigners, who are paid a handsome amount. We get to project our country,